The Ultimate Crumb has become a hot item during the holiday season and the demand continues to grow as more and more crumb cake lovers, or should I say those that dream about picking the biggest crumb off the top of the crumb cake and experiencing that sweet, chewy, cinnamon flavor and forgetting about the cake. That is why we say, “No the need for the cake… Just the Crumbs!™, just a whole box of the Frank & Ernie’s Ultimate Crumb.