Our Story

How it all started:

Frank and Ernie are both foodies that have spent a good part of their careers bringing new food products to market, for both large and start-up food companies.

While working together at Popcorn, Indiana, With Ernie heading up R&D and Frank the Creative Development, they re-energized the ready-to-eat popcorn market with innovative new flavors and packaging.

One of their favorite snacks at the morning business meetings was the local bakery crumb cake. When they left the company to start their own consulting businesses, they continued the crazy practice of eating crumb cake whenever they got together. And then they finalized realized: They both just loved the big, buttery crumbs, and left the cake untouched.

It hit them! Why should they fight for the biggest crumb on the cake? All they really wanted was the crumbs! So, The Ultimate Crumb was born! In their hearts they knew…… “There is no need for the cake…Just the Crumbs!”^TM